You have heard of Paint Nite. It is a two hour painting party. You pick a night, location and painting, buy your tickets and show up. You paint with 40 other people, eat, drink, laugh and leave with your own painting.
Most events are sold out a month in advance. “The Louisiana-based company, which offers lessons as well as private painting parties, had 126 franchises nationwide as of last year — more than double its total in 2011, officials said. And Paint Nite, which started with one event at a Boston bar in March 2012, has grown in two years to 55,000 people attending 1,100 events per month in the U.S. and Canada, co-founder Sean McGrail said.” –Huffington Post The company is valued at $39 million. Clearly something works.
It is a Blue Ocean situation. It appeals to women’s desire for creating and crafting. It is social and relaxed. Women of all ages are attracted to it. There is no pressure, no ongoing set of classes, no investment.
What draws is to this? What part of is is tapped in by Paint Nite?
I think it has hit the longing we have for Something More. Paint Nite is not a loud, laughter filled social event. At times, the room is as silent as a church as we focus on our canvas. And like a church, we achieve a sort of unity with the others in the room. As individuals, we are in the Now, and we have hit that flow of consciousness.
As a society, we are resonating more and more often with things that elevate our wellbeing and consciousness. Yoga is a $27 billion dollar industry. Spas are a $60 billion dollar industry. Wellness tourism (vacations to retreats in foreign countries) is a $494 billion dollar industry.
The thing we are seeking in spas and Yoga has unwittingly been tapped into with Paint Nite: connection and consciousness.
“The heart of creativity is an experience of the mystical union; the heart of the mystical union is an experience of creativity.” – Julia Cameron, The Artist’s Way: A Spiritual Path to Higher Creativity
It’s addictive, that feeling of union and being in the Now. It’s not much different than how I feel at my meditation altar or on my yoga mat. And it is alot cheaper than a massage or a trip to Thailand.