5 Things I Wish Holistic Business Owners Did Better

Nearly every holistic practitioner I know either lives at the poverty line or requires a second earner (spouse, roommate, family member, etc.) to live independently. Quite often, they teach about manifesting abundance. Or they renounce capitalism while also complaining about the poor attendance at their workshop, class, or community event. 

Here is what I wish you knew:

1. You are a business.

If you are offering something in exchange for energy (money, food, lodging, etc) and you are dependent on this exchange to live, then you are running a business. It doesn’t matter if you are a yoga instructor, teach a healing modality, or access the Akashic records – you are running a business. 

2. You should learn how to run a business.

Even if you are the only person in your business, you should learn a few fundamentals. You need to understand social marketing, market segmentation, who attends your business, how to build and manage a budget, how to grow a business, financial record keeping and allowable expenses and tax deductions.

3. Posting events all over Facebook is not enough 

Social marketing is powerful. Knowing how to use Facebook advertising can get you exposed to people who may not know you. But passive event posting will not get you the numbers you want. It might be ok for low cost or free introductory sessions but you will not sell out a $1000 per person retreat or an 8 week workshop series this way. A deeper commitment from your market requires a long term business model. Most holistic practitioners think in one-off interactions instead of how to build a stable revenue model. 

4. Learning about business IS manifesting abundance

The law of attraction says you need to be energetically in alignment with your intent. If your vision is about a stable personal income, you need to know enough to be energetically aligned with a stable source or sources of income.

5. Your market probably wants you to be in a business partnership

The most successful holistic businesses today are established practices with unique add ons. You are probably the add on. The profitable businesses are covered by insurance: naturopath, yoga (sometimes), massage therapy, chiropractor, etc. These businesses can access a stable market and often co-locate with other practitioners to have offices, community presence, and workshop space. They then rent to you as an add on, so they make more money. 

Or someone runs a festival and invites you to run a session, promising you exposure and maybe a small fee. They are charging for registration, sponsors and sellers. They will walk away with 5 digit earnings and you probably made $200 or less. 

If you partnered, what could you do? 

I am so frustrated by these things I am thinking of running small workshops and coaching for people who see this in their own pattern. If you are interested, let me know. (So I can understand my market!)

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